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LONDON STORE

No plans for Sunday morning? Let's ride!

Next Ride: Sunday 7th July - Urban Rideout

We've teamed up with our friends at Off the Kerb and Ryka's Cafe to bring you a regular rideout open to all motorcycle riders whether you've just got your licence or are a seasoned veteran.

The ride is just over one hour long and led by Fred Woolcott who runs the training and experience school, Off the Kerb. Fred plans the route taking in the best roads the Surrey Hills has to offer.

Ryka's Cafe is the UK's oldest biker cafe and has been under new ownership since 2023. With a makeover of the venue and menu, it's surrounded by fantastic riding roads.


The Urban Rider New Kings Road shopThe Urban Rider New Kings Road shop

Our London store at 49-51 New Kings Road is a one stop shop for motorcyclists, providing all the goods and services needed for both rider and motorbike.

No. 51, the original store established in 2007, houses an extensive range of helmets, protective clothing, lifestyle and accessories. Shop the latest styles and bestsellers for men and women from over 70 brands. The lower ground floor contains the stock room, chock full of gear.

No. 49 comprises the Royal Enfield Chelsea showroom, the workshop and the lounge in the lower ground floor.

Vanoni Moto Officina is the on-site workshop run by Max Vanoni. Max offers servicing, repair and custom work for a wide range of bikes. We don't believe there is anyone better to care for your ride.

The lounge is a space to relax whilst visiting the store having collected a freshly ground coffee from the store team. It also houses a range of aftermarket parts, accessories and luggage for your bike.

Whether you stop by to upgrade your riding equipment, shop custom parts for your bike, have Max Vanoni take care of your pride and joy, or come try out the latest Royal Enfield machines, we welcome you and thank you for your custom.


Urban Rider, 49-51 New Kings Road, London, SW6 4SE

Opening Hours:
Monday: 9:00 - 18:00
Tuesday: 9:00 - 18:00
Wednesday: 9:00 - 18:00
Thursday: 9:00 - 18:00
Friday: 09:00 - 18:00
Saturday: 10:00 - 17:00
Sunday: Closed

Bank Holidays: Closed


In order to check if the product you're browsing is in stock at our London Store, you can click the "Check stock in London store" button, which can be found on all product pages.

Arriving by motorcycle

Customers are welcome to park in any spaces directly surrounding the store. Ground anchors are in situ and a lock can be borrowed if needed.  Please park up and ask a member of staff.

If there is no space outside the store we recommend parking your bike in Peterborough Villas, directly behind the store, which is free for motorcycles.

Motorcycle parking is free in all the surrounding roads.

Arriving by public transport

The nearest tube station is Fulham Broadway on the District Line which is five minutes walk from the store.

Arriving by car

The store is outside the congestion charge but within ULEZ.  Car parking is available on Bagley's Lane and Peterborough Villas on meters.

Please note

Beware of the Traffic Reduction Scheme cameras shown below if you're not a resident of the Hammersmith & Fulham borough.

Urban Rider - SW6 4SEUrban Rider - SW6 4SE