London Store

Established in 2007, Urban Rider is the London shopping destination for motorcycle and scooter riders looking for quality riding gear. Riders can expect a friendly, professional shopping experience from staff with an in-depth knowledge of products and genuine passion for all things two wheels.

The store offers rider wear from over 70 leading international brands including Belstaff, Biltwell, RevIT, Merlin, John Doe, Deus ex Machina, Helstons, Rokker, Resurgence Gear, Johnson Motors Inc, 78 Motor Co, Goldtop, Tucano Urbano, Hedon, Bell, TCX, Biltwell, Knox, Stylmartin, Shoei, Arai, Baruffaldi, Uglybros, Kriega, and DMD.

June 15th re-opening - Appointment only

We are very excited to be able to welcome you to our London store again, but because of Covid-19 guidelines you will need to book an appointment in advance.

You can book a time slot by emailing us at or calling +44 (0)207 736 3811 during office hours (Mon-Fri 09:00 - 18:00 GMT). Please read our Covid-19 guidelines below so we can make the most out of your visit.

Urban Rider
51 New Kings Road London SW6 4SE
+44 (0)207 736 3811

  • Monday: 13:00 - 18:00
  • Tuesday: 13:00 - 18:00
  • Wednesday: 13:00 - 18:00
  • Thursday: 13:00 - 18:00
  • Friday: 13:00 - 18:00
  • Saturday: 10:30 - 17:00
  • Sunday:Closed

Motorcycle and scooter parking is free in the surrounding roads.

Covid-19 guidelines

Please carefully read the information below. We want to offer you the best service possible but will need to stick to the following Covid-19 guidelines:

  • Please wear a face mask when visiting the shop
  • Please come by yourself, we are limited to one person per booking
  • Contactless or card payments are preferred
  • We will require you to clean your hands upon entering, hand sanitiser will be provided

For trying on:

  • HELMETS: a single use balaclava will be provided.
  • GLOVES: we’ll ask you to sanitise your hands again - JACKETS & BOOTS: can be tried on in the shop
  • TROUSERS: can be tried on in our fitting room

All products that have been tried on will be sanitised afterwards

If you need to cancel please let us know ASAP so we can reschedule your appointment.

Please do not visit if you are showing any symptoms of Covid-19.

We hope you understand and respect these guidelines and we’re looking forward to greet you at the Urban Rider store.