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Welcome to Urban Rider

Urban Rider is the retail destination for the world's finest riding gear, offering you expert advice and five star rated customer service from a team of knowledgeable and passionate riders.

Urban Rider sells over 75 leading international brands, with new products added daily.  The website offers worldwide shipping to over 100 countries.  Customers benefit from more than 20,000 product reviews and the 51 Club loyalty program. 

Established in 2007, the company operates from a hub in Battersea with warehouse, video studio and offices.

The flagship London store is located on the New King's Road, Fulham showcasing the finest brands and latest styles.  Urban Rider can also be found in East London in a concession at the Bike Shed, Shoreditch.