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Born in sun-drenched Long Beach, CA, Roland Sands had motorcycling in his blood. From hopping on his first bike aged 5, to becoming the ​​1998 American Motorcyclist Association 250GP Champion, his illustrious racing career finally came to an end after one broken bone too many. However, sheer passion for two-wheeled fun caused the creation of Roland Sands Design in 2005. Paired with a desire to create unique products for both the rider and the bike, Roland set to work creating now-legendary custom motorcycles that have been featured on blogs and in magazines the world over, winning countless awards. The distinct style comes from an individual blend of sports-bike and chopper influences, and the RSD range is one of the most popular out there, creating iconic, premium, and technical riding gear with unrivalled attitude.

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