London Store

Established in 2007, Urban Rider is the London shopping destination for motorcycle and scooter riders. 

Located at 51 New King’s Road the store offers an immersive shopping experience, from the helmet wall through rows of armoured jackets to an interactive display of custom parts. The store offers the best rider wear from over 50 leading international brands including Belstaff, Rev’it, Tucano Urbano, Hedon, Davida, Bell USA, TCX, Roof, Barbour, Biltwell Inc, Knox, Icon 1000, MOMO, D3O, Premier, Stylmartin, Nexx, Roland Sands Design, Shark, Baruffaldi and DMD. 

Riders can expect a friendly, professional shopping experience from staff with an in-depth knowledge of products and genuine passion for all things two wheels.

Please note, not all products on the website are available in stock at the store, please call prior to visiting on 0207 736 3811.

Address & Opening Hours

Urban Rider
51 New Kings Road London SW6 4SE
+44 (0)207 736 3811

  • Monday: 09:00 - 18:00
  • Tuesday: 09:00 - 18:00
  • Wednesday: 09:00 - 18:00
  • Thursday:09:00 - 18:00
  • Friday:09:00 - 18:00
  • Saturday:10:00 - 17:00
  • Sunday:Closed



'One of the leading lights is Urban Rider a small, thriving shop on New King’s Road that traditionally focused on stylish, functional, high-quality riding wear for scooterists and bikers. Now it’s turning its attention to producing bespoke bikes too and recently wheeled its first project out of the workshop. The result? A fabulous-looking Honda CL 400-based Street Scrambler.'  David Williams - Evening Standard

'If you live in London, the place to shop for motorcycle gear is Urban Rider. It’s where you’ll find all the big-name brands, and they build damn cool bikes too.' Chris Hunter - Bike Exif