THE RIDE - NEW CUSTOM MOTORCYCLES AND THEIR BUILDERS
The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, as an extension of one’s own body, as an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.
The spirit of this young motorcycle scene is reminiscent of that of current bike frame builders or even today’s new food subculture. It’s about making, transforming, or designing something with your own hands. In this case, something that will get a person from A to B, that makes noise, smells, vibrates, and comes to life. What could be more exciting, more analog, and more satisfying?
About the Guest Editor:
After a twenty-year career as a creative director, Chris Hunter quit the advertising industry to run the motorcycle website Bike EXIF. It's now the world's most popular showcase of custom bikes, with millions of pageviews every month and a passionate global following. Hunter has traded the bright lights of London and Sydney for the solitude of rural New Zealand, where the lack of decent broadband is made up for by magnificent riding roads.