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Urban Rider

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As Seen On...

Urban Rider are specialists in our market and we work with tv and film companies advising and supplying gear. Our job is to kit you out with the best gear available on the market, we kit the likes of Charley Boorman out for his trips. Here is an overview of the projects we have been involved in.

BBC Breakfast NewsBBC Breakfast News

The London store was featured as part of a feature on businesses doing well in the recession.  Deborah Meaded of Dragon's Den fame followed up talking about the importance of innovation, good service and financing a small business.  

Click here to view the full clip






Extreme Frontiers Charley BoormanChannel 5 - Extreme Frontiers

We kitted Charley Boorman out for his trip across Canada.  Charley wore a carbon fibre Premier helmet and Tucano Urbano motorcycle jacket, gloves and boots.  

Visit the Extreme Frontiers website








Sky Bike ChannelSky TV - Bike Channel

Bike Channel visited us to film their Christmas special.  Viewers had to to vote on the best Christmas present, the presenter Suzy chose a Tucano Urbano Inuit ladies jacket.  Stylish and protective!

View the full clip here






Sky Travel ChannelSky Travel Channel - Wild Camping

Jo Sinnott travelled through Europe on a Triumph Bonneville, camping along the way.  We kitted her out with a helmet from Roof, Belstaff and Tucano Urbano.  

Watch highlights of the series








Evening Standard Urban RiderEvening Standard 

David Williams of the Standard is a regular customer and was so impressed with the Draggin Jeans he bought from us, a feature was forthcoming!









Channel 4Channel 4 - Home for the Holidays

One of our stranger helmet requests was from 'Home for the Holidays', the Channel 4 gameshow hosted by Vernon Kaye.  Nana Rose wore a Premier Jet Vintage, one of our most stylish offerings!










Daily Telegraph - SweepstakeDaily Telegraph - Charity Fund Raiser

We often run giveaways or charity fund raisers via our Facebook page.  One such event was featured by the Daily Telegraph such was the amazing prixz pool assembled and great cause...